Why Nobody Responds to Your Newsletters and E-Shots

If you’re taking the approach that most people take to email marketing, you’re either sending a monthly “newsletter” or an occasional “e-shot”. An "e-shot" is like a flyer to advertise your business sent by email.

If you are doing that, good for you, because that’s better than doing nothing.

But I'm guessing that your newsletters rarely provoke much of a response, and that if you've tried sending e-shots, you've been very, very disappointed with the results.

There are good reasons why newsletters and emails fail. They are the least effective way to market your business by email. Let me explain why .....