Everybody tries to align themselves with people who think the same way as they do. It’s also a great way to approach list building too, making sure your list isn’t so varied that you’re trying to appeal to too many demographics at the same time.
If you already have a substantial list of contacts, make sure they’re categorised correctly. That way when you talk about the next great electric car for eco-conscious drivers, you don’t end up sending your email to your list of boy racers that are more interested in your range of alloy wheels and spoilers.
However, if your initial list of contacts isn’t increasing they way you’d like then are many methods that can help.
Start with people you already know but if it’s only a small group try not to send your emails too frequently to avoid unsubscribers. There are many ways to increase your presence and entice prospects to sign-up to your products and services through email marketing. Try creating a website sign-up form that is easily accessible to add contacts to your list.
Sometime direct contact is a highly effective way to increase your customer base. This can take various approaches such as telemarketing, inbound telephone enquiries and SMS marketing. If you prefer a more personal tack, why not consider networking events as a way to interact directly with people in a face-to-face environment?
Above all, whichever approach you take, the one thing that people will always attract your target audience is an appealing incentive which they feel they will gain from. This could be a special offer promoted through a variety of methods ranging from QR codes on printed material to cold calling purchased contact lists. One thing to remember with bought lists is to ensure they were ‘opted-in’. If they weren’t then you could be black-listed as a spammer. Always make sure your sources are verified so your data is the most effective it can be. For more information on data feel to contact us today.
