One of the simplest and yet most effective forms of automation is "Remail".
When you send your email, around 20-30% of readers will open it. It's easy to assume that the other 70-80% simply aren't interested, but that's not always true.
Some of the people who didn't open it were just busy when your email arrived, or were going through their emails in a hurry and didn't see yours.
Sometimes, a different subject line will appeal to some readers who didn't respond to the original title.
If you send the email again a couple of days later to everyone who didn't open it the first time, you can expect about half of the original open rate again. That means your email will be seen by 50% more people.
If you're using good quality software like the Dotmailer platform that we resell, you can schedule this automatically with a single mouse click. You can decide how long you want to wait before remailing, and change the subject line so that people don't think it's the same email again, if you want.
The amount of business that your emails generate is directly proportionate to the number of people who read them. So this simple trick will increase your return on investment by 50%, without any additional effort on your part.
That's the beauty of automation. It increases your profit without any additional effort from you. Look out for more automation tips in future posts.
To find out more about how to market your business more effectively using email, sign up for our FREE Webinar, "The Eight Essential Elements of Email Marketing". Let us show you how to transform your email marketing to help you reach more customers, make more sales, increase customer loyalty, improve customer retention and reduce the time you spend on your email marketing.