If you're like most people you sometimes find it hard to decide what to write about.
A lot of people opt for sending monthly newsletters, but it's hard to find anyone who admits to wanting to read newsletters. Why would you want to know what's going on with your suppliers, it's just not what people are interested in.
If you've taken the time to define your ideal client, and you've gained deeper insights into what motivates your prospects, you won't be surprised to hear that. If you've used these methods, you'll already know that your customers and prospects are only interested in two things, a problem they've got that you can get rid of for them, or a result that they want that you can help them to achieve.
But how can you turn these two simple topics into a fountain of fresh content for your campaigns?
It's easy when you use the 5-4-3 Formula. Here's how to do it .....
Firstly, think about 5 main subject areas that are relevant to your business. For example, an accountant might choose book-keeping, management accounts, tax mitigation, cashflow and VAT.
Now for each subject area, think of 4 problems or results that your clients, customers or prospects experience in each area. This will yield 20 areas to write about.
Finally, for each problem or result, think of 3 hints, tips, solutions or pieces of advice that you could offer that your clients, customers and prospects.
If you follow this formula, you will generate 5 X 4 X 3 = 60 potential articles which you can use in emails. You can also use them in blog posts, tweets, facebook posts, LinkedIn articles - in fact, in all areas of your marketing.
To find out more about how to market your business more effectively using email, sign up for our FREE Webinar, "The Eight Essential Elements of Email Marketing". Let us show you how to transform your email marketing to help you reach more customers, make more sales, increase customer loyalty, improve customer retention and reduce the time you spend on your email marketing.